American company Skechers, the world leader in the youth footwear industry, was founded in 1992 by Robert Greenberg and his son Michael Greenberg. In 1995, the first Skechers concept store opened in Los Angeles.
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Soon Skechers USA managed to quickly gain popularity with American teenagers and sections and Skechers stores began to open all over America. Taking a new direction – fashion footwear for young people – Skechers quickly achieved success and became a world leader in the design, production, marketing and sales of fashion footwear.
Then the company begins to expand sales of shoes in other countries. The first deliveries and successful sales have taken place in Spain, Australia, New Zealand and Singapore. In Europe, Skechers carries out direct wholesale sales: in England, in France and in Germany through its representative offices. Today, Skechers shoes are represented by distributors in more than 100 countries around the world.
The key to the company’s success is a quick response to market demands and prompt development of new models and color solutions. The company has chosen a targeted and aggressive promotion strategy, which is based on large-scale advertising . In 2001, an advertising campaign involving Britney Spears began. The advertising face of Skechers in 2003-2004 was NBA and Los Angeles Lakers superstar Rick Fox and popular movie actor Robert Downey.
In September 2003, the contract between pop superstar Christina Aguilera and Skechers came into force, under which the singer advertised Skechers sneaker models – Stamina and Premium during the previous 18 months.
Today Skechers occupies a worthy position among the strongest companies in the shoe industry!
http://www.skechers.com/ – official site
